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Every piece that leaves our factory in Los Angeles becomes a part of another person's story.

Our Story

Graf Lantz is an unconventional lifestyle brand creating clean classics and everyday items. All items are made in the USA in our own in-house LA based studio and factory. Good design and strong, sincere values are the core of our progressive fair wage workplace.

Steeped in traditional Japanese and German aesthetics, blended with SoCal design elements, Graf Lantz produces an approachable, functional collection crafted from the highest quality materials and honest production practices.

Bags are tools Bags are tools
Products made to last Products made to last
Vertically Integrated Vertically Integrated

The Founders

Holger Graf earned his Ph.D. in structural engineering from his studies in Germany, while Daniel Lantz let fate lead him to grow deep roots in the shokunin world of Japan. Truly at the intersection of opposites, they came together in Los Angeles to create Graf Lantz.

With distinct and often contradictory points of view, they started by toying with designs in a rich but largely forgotten textile: merino wool felt. Together Holger and Daniel set out to sculpt the world’s oldest fabric into modern and unexpected forms, crafting a definitive collection of handbags, accessories, and homeware items that have captured the attention of urbanites worldwide.

Today, Graf Lantz has transcended its artistry in felt with explorations in colorful and modern mixtures of leathers and 24oz canvas. As they continue venturing into new design territories, their unique, non-status quo look is always present in every piece. Everything they do is built to last years and age gracefully.

The Factory and Studio

For Holger and Daniel, creating their own factory was never the goal, but having a vertically integrated company was just the only way to the quality they're willing to put their name on. That strategy continues to pay off for Graf Lantz as the company, the reputation, and the demand for their products continue to grow.


The Factory and Studio

The Factory and Studio

Traditional Materials, Unexpected Forms

Merino Wool Felt

Merino Wool Felt

We use only highest quality pure German merino wool felt - a biodegradable, renewable and sustainable textile. Wool felt is water-resistant, self-extinguishing and known for thermal insulation properties and highly saturated lightfast colors.

Vegetable Tanned Leather

Vegetable Tanned Leather

Veg-tan leather is as old as civilization and still has no rival. The skins are tanned with all plant based materials and they take no pigment or surface paint to cover mars and blemishes. Only A-grade hides get to become veg-tan.

Nubuck Leather

Nubuck Leather

We work with Italian and German nubuck leathers for their quality, how it’s made is just as cool: the crust is literally sanded down with increasingly fine grades of sandpaper until the micro-velvet surface develops.

Spring 17 Collection